Data Orchestration
The Hidden Costs of Clay: Why Claygencies Are Becoming A Burden
In the fast-paced world of B2B SaaS, data enrichment has become a critical component for success. Clay.com has positioned itself as a powerful player in this space, promising robust capabilities for AI enrichment and lead generation. However, as many organizations are discovering, the platform's complexity often outweighs its benefits, leading to the rise of a new industry: claygencies. These specialized agencies are becoming increasingly necessary to navigate the intricate and often frustrating world of Clay data enrichment.