McKenah Elizabeth Johnson reveals why most B2B sales teams are trapped by clunky CRMs and shows how AI SDRs are revolutionizing revenue operations. Learn practical go-to-market strategies for sales motion optimization, authentic relationship building, and leveraging automation to escape spreadsheet chaos.

In today's digital-first business landscape, cold email remains a powerful tool for B2B SaaS companies looking to generate leads and drive growth. However, with inboxes overflowing and regulations tightening, it's more crucial than ever to approach cold emailing strategically. This post will explore best practices for crafting effective cold emails that resonate with your target audience and comply with legal requirements.

Roman Gruhn reveals why broken pipelines and stale data push reps into shadow systems—rebuilding CRMs in Excel—and how to refocus on rep needs, nail the build-vs-buy decision, and automate routine enrichment. Packed with real-world war stories and actionable change-management tactics, this episode supercharges your go-to-market execution and revenue growth.

The partnership between Scalestack and Astronomer illustrates how powerful GTM data hygiene can unlock accelerated growth, through cleaner data, sharper ICPs, and a more adaptable, future-proof approach to sales and marketing.

We're Alex and Elio, founders of Scalestack. We believe that computers should work for humans—not the other way around. We also believe that no one should spend their time doing repetitive and boring work. And that’s why we want to build products that make computers work for you, so you can focus on what really matters. We've been building together since 2016, but Scalestack's story really begins with a shared frustration that followed us everywhere—from scrappy startups to large corporations like AWS.

Transforming Go-to-Market from Reactive to Proactive

From Product Thinking to Revenue Leadership: Building Go-to-Market Systems That Scale

Solving Problems and Scaling Revenue Operations across Startups and Enterprises

The Future of RevOps: AI, Tech Bloat, and Sales Productivity